Inovi is the Excellence Training Institute offering Noida certified Digital Marketing Training. Our students will be able to clear up any interview at the end of our meetings. We have set up a team to assist digital marketing instructors and participants in the future. Our training will also focus on placement. We have separate Placement and HR team experts who will focus on your entire interview and your job needs. Our Tuition Fees are at a Very Medium Level in NCR compared to other Institutes. We are the sole training institute of digital marketing that shares the views of all our students.At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
Search engine optimization (SEO) :-
SEO is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
On Page SEO refers to settings you can apply on your website so that it is optimized for search engines. The most important On-Page SEO tips are:1. Having optimized titles and descriptions.2. Proper URL Structures.3. User friendly navigation (breadcrumbs, user sitemaps).4. Optimized internal links.5. Text Formatting (use of h1,h2,bold etc).6. Image optimization (image size, proper image names, use of ALT tag).7. Top quality fresh content.8. External links (no broken links or links to ‘bad’ sites).
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Paid Search (PPC) :-Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.
Email Marketing :-Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour.To succeed, your marketing emails should satisfy these five core attributes:
4. Be coordinated across channels
People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization.
SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.
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